Fashion, Lifestyle

My never-ending love affair with January sales

Anyone who’s friends with me will know I have a slight shopping problem. Once a week or so my debit card will slip out of my pocket in exchange for a piece of clothing that, at that moment, I just need.

This time of year is the worst for it, as one of the few people who love January (thanks to my birthday being smack bang in the middle of the month), I don’t have that spendthrift attitude that 95% of the world has realised is necessary to finally implement, instead I’m channeling the ‘treat yourself’ mantra. I deserve it… right?

I look forward to the January sales as much as I get excited for the festive season that precedes it. It’s not just a matter of buying a nice new pair of shoes or top, it’s a battle of tolerance, courage, and willpower. The seasoned shopper will know that once November comes, the current season is well and truly in place, and in the space of one short month- well, that pair of boots you’re coveting? It’s gonna be half price. Now, this is where it gets interesting- do you:

A. Buy the shoes, and just hide under a rock come sale time to avoid the financial crushing that is to come?

B. Leave them, and risk it all– assuring yourself that you will be the first one in that sale queue? (N.B. You won’t.)

C. Consider A & B whilst walking around the shops, decide on B- then panic as soon as you get home and end up ordering online and suffering the daylight robbery that is a delivery charge.

Decisions, decisions. I can’t lie, I’m definitely more of an A than a B, but there’s also a magical secret category D I haven’t mentioned. The undiscovered items that appear in your life once final clearance arrives. Some may think that final clearance is literally everyone else’s unwanted crap, but that my friends is where you are wrong. I have picked up some absolute gems over the past couple of weeks at just a third of the price that I never would have noticed on the shop floor- my favourite being a pair of M&S jeans for TEN POUNDS FIFTY. My Pret lunch costs more! For every regret of overspending for an item I’ve had I can now say I’ve purchased an absolute steal to match it. Maybe my next shopping decision should be the art of the capsule wardrobe- although the likelihood of that happening is slimmer than my wallet after my January sales spending.